Editorial Lead, RefillWatch
Dana Wolff
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Tracks shrinkflation and creeping retailer prices on household staples. Built RefillWatch after one too many quiet 12% bumps on bulk water and laundry pods.
Dana Wolff covers consumer pricing the way a beat reporter covers city hall: with a spreadsheet, a stack of receipts, and a polite refusal to let press releases go unchecked. She started RefillWatch after noticing that the household subscriptions she had set up in 2020 had quietly doubled in price by 2024, with no email and no announcement.
RefillWatch tracks unit pricing across at least three retailers per consumable, weekly, with screenshots filed in a public pricing log. Dana does not accept sponsorship from the retailers or brands the site covers; affiliate revenue comes only from the refillable and reusable alternatives RefillWatch recommends.
